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institution:"World Institute for Development Economics Research"
~institution:"Erasmus Research Institute of Management"
~person:"Dekimpe, Marnik G."
~subject:"Marketingtheorie"
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Dekimpe, Marnik G.
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Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
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contributor
); …
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2003
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
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