Chapter 1: Green Business Practices in Emerging Economies -- Chapter 2: Green Marketing: A Conceptual Overview -- Chapter 3: Green Product Management -- Chapter 4: Green Integrated Marketing Communications -- Chapter 5: Green Branding -- Chapter 6: Greenwashing -- Chapter 7: Planning in Green...

Given buoyant capital inflows and managed exchange rates the majority of emerging market central banks have continued to accumulate massive foreign reserves. If left unsterilized, the liquidity expansion can threaten domestic macroeconomic stability. To contain domestic inflation these central...

This paper explores the link between monetary policies of large industrial countries and international credit cycles. Based on an overinvestment framework, we show that in the prevailing asymmetric world monetary system, monetary policies of large centre countries can fuel credit booms in...

Since a series of crisis events after 2007, the discussion about the adjustment channels of current account imbalances has been revived. We discuss the effectiveness of exchange rates versus macroeconomic policies to rebalance current accounts for a set of 86 mainly emerging market economies. We...

Section 1: Green Communications And Positioning -- Chapter 1: Green Integrated Marketing Communications In Africa By Dr Kojo Kakra Twum And Dr Andrews Agya Yalle -- Chapter 2: Green Integrated Marketing Communications: An Asian-african Comparative Study By Dr Genevieve Bosah -- Chapter 3:...

1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...

1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging Economy -- 3. Integration of Augmented Reality (AR) and...