Perceptual studies are important because of the influence of perception on individual behavior. The behavior of an individual is known to be influenced by activation of traits like stereotypes; behavior of leaders and entrepreneurs is no exception. The leadership role perspectives of...

Youth unemployment is a major setback to sustainable growth. In recent times, Ghana has experienced a downward trend in youth employment in spite of several attempts made by the government to control the unemployment situation. This paper explores savings behaviour, entrepreneurial trait and the...

Objective: Practices of traditional marketing cannot be fully applied to small and medium-sized enterprises (SMEs). SMEs owners have a responsibility to replace the practice with innovative behaviour such as entrepreneurial marketing (EM). This objective of this study is to examine the role of...