Objective: Practices of traditional marketing cannot be fully applied to small and medium-sized enterprises (SMEs). SMEs owners have a responsibility to replace the practice with innovative behaviour such as entrepreneurial marketing (EM). This objective of this study is to examine the role of...

In the present era, women are recognized as successful entrepreneurs through their strong desire, qualities, and capabilities for robust economic development. Due to such an important contribution of women in economic development, we propose to investigate the factors which affect women...

This study expands on current knowledge through how female entrepreneurs form and develop their networks in the Sri Lankan context. It adopts social constructionism philosophy and narrative design to explore the female entrepreneurs' networking behaviour. Thematic analysis is used to understand...