Objective: Practices of traditional marketing cannot be fully applied to small and medium-sized enterprises (SMEs). SMEs owners have a responsibility to replace the practice with innovative behaviour such as entrepreneurial marketing (EM). This objective of this study is to examine the role of...

Given that recent research on entrepreneurial behavior and success has established skill variety as a central human capital factor, researchers, educators, and policymakers have turned their interest to a deeper understanding of the formation of skill variety. Based on human capital theory and...