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This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance...
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Foreword -- Preface -- Marketing Strategies for Reaching Minority Markets -- Redefining Ethnic Market Segmentation -- An Assessment of the Impact of Racially Homogeneous Reference Groups on Strength of Ethnic Affiliation for Black Customers -- Initial Impressions in the Retail Buyer-Seller Dyad...
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entrepreneurship. Contribution & Value Added: The article contributes to the research on migrant entrepreneurship by analysing …
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comprehensive assessment, this research contributes to the literature on entrepreneurship by addressing the gap related to …
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a practical contribution by helping to develop policies that can encourage entrepreneurship among women. …
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entrepreneurship. Research Design & Methods: The methodology used in the research was cross-sectional, observational, and explanatory … entrepreneurship. Therefore, the management of human resources plays a very important role in the development of the entrepreneurial … contribute to the literature by shedding light on the process of human resource management in entrepreneurship. …
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from the Global Entrepreneurship Monitor. Various panel regression techniques estimate the total early … entrepreneurial intention weakens over time, lasting up to two years. Implications & Recommendations: To promote entrepreneurship … entrepreneurial intention as a key construct to examine the potential moderating mechanisms between institutions and entrepreneurship …
Persistent link: https://www.econbiz.de/10015057055
Culture and the Individual Entrepreneur -- Introducing Entrepreneurship and Culture -- Entrepreneurial Motivations … -- Entrepreneurial Culture, Regional Innovativeness and Economic Growth -- Transnational Cultural Differences -- Entrepreneurship and its … Nascent Entrepreneurship -- Explaining Cross-National Variations in Entrepreneurship: The Role of Social Protection and …
Persistent link: https://www.econbiz.de/10013522756