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entrepreneurship. Contribution & Value Added: The article contributes to the research on migrant entrepreneurship by analysing …
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and literature on immigrant entrepreneurship while particularly providing insights into African immigrants’ contributions …
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Objective: Practices of traditional marketing cannot be fully applied to small and medium-sized enterprises (SMEs). SMEs owners have a responsibility to replace the practice with innovative behaviour such as entrepreneurial marketing (EM). This objective of this study is to examine the role of...
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