Peris-Ortiz, Marta (ed.); Cabrera-Flores, Mayer Rainiero (ed.) - 2019
This book examines the ways in which cultural and creative industries can drive entrepreneurship, innovation … forms of entrepreneurship and innovation beyond the traditional, technology-based focus of innovation, thereby enhancing … Innovative, Social and Sustainable Entrepreneurship under the Roof of the World -- Chapter5. Creative Tourism as a new challenge …