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We present a strategic game of pricing and targeted-advertising. Firms cansimultaneously target priceadvertisements to different groups of customers, or to the entiremarket. Pure strategy equilibria do not exist and thus marketsegmentation cannot occur surely. Equilibria exhibit random...
Persistent link: https://www.econbiz.de/10011255542
This discussion paper resulted in an article in the <I>International Game Theory Review</I> (2008), 10, 257-278.<P …> This contribution deals with the fundamental critique in Dinar et al. (1992, Theory and Decision 32) on the use of Game … theory in water management: People are reluctant to monetary transfers unrelated to water prices and game theoretic solutions …
Persistent link: https://www.econbiz.de/10011257198