Kashif, Muhammad; Altaf, Umair; Ali, Sajid; Asif, Umer; … - In: Tržište/Market 24 (2012) 2, pp. 245-261
This qualitative study explores Pakistani children’s views regarding TV advertising and outlines the factors impacting … their choice of snack brands. Thirty-six children from three schools were selected purposefully and qualitative dana was … collected through focus group sessions held in schools. Findings suggest that children understand the intended message of snack …