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Governing the portfolio management process for product innovation : a quantitative analysis on the relationship between portfolio management governance, portfolio innovativeness, a...
Urhahn, Christian; Spieth, Patrick - In: IEEE transactions on engineering management : EM 61 (2014) 3, pp. 522-533
Persistent link: https://www.econbiz.de/10010401597
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Investigating the effect of perceived product portfolio innovativeness on consumers' brand perceptions
Spieth, Patrick; Röth, Tobias; Clauß, Thomas; Urhahn, … - In: IEEE transactions on engineering management : EM 70 (2023) 10, pp. 3451-3464
Persistent link: https://www.econbiz.de/10014387988