Más, Francisco J.; Nicolau, Juan Luis; Calderón, Aurora - Instituto Valenciano de Investigaciones Económicas (IVIE) - 2003
The objective of the study is to analyse the performance of firms involved inphilanthropic and commercial sponsorship, and to identify its key determinants. Themethodology applied uses the event study to estimate the excess returns generated on the sharestrading on the Spanish stock market,...