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person:"Hufenbach, Yvonne"
~person:"Gleiß, Alexander"
~person:"Marx Gómez, Jorge Carlos"
~person:"Thurnher, Bettina"
~person:"Vollmayr, Bernd"
~subject:"Beziehungsmarketing"
~subject:"GAFAM"
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Hufenbach, Yvonne
Gleiß, Alexander
Marx Gómez, Jorge Carlos
Thurnher, Bettina
Vollmayr, Bernd
Pousttchi, Key
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Electronic markets : EM ; the international journal of electronic commerce and business media
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ECONIS (ZBW)
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Engineering the value network of the customer interface and marketing in the data-rich retail environment
Pousttchi, Key
;
Hufenbach, Yvonne
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
4
,
pp. 17-41
Persistent link: https://www.econbiz.de/10010391422
Saved in:
2
An apple a day : how the platform economy impacts value creation in the healthcare market
Gleiß, Alexander
;
Kohlhagen, Marco
;
Pousttchi, Key
- In:
Electronic markets : EM ; the international journal of …
31
(
2021
)
4
,
pp. 849-876
Persistent link: https://www.econbiz.de/10012797024
Saved in:
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