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person:"Hufenbach, Yvonne"
~person:"Haunstetter, Tobias"
~person:"Wiedemann, Dietmar Georg"
~subject:"AGFEA"
~subject:"Einzelhandel"
~subject:"Grounded theory"
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Wertschöpfung im Mobilfunkmark...
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Wiedemann, Dietmar Georg
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International journal of electronic commerce : IJEC
1
Mobile und ubiquitäre Informationssysteme - Technologien, Prozesse, Marktfähigkeit : proceedings zur 3. Konferenz Mobile und Ubiquitäre Informationssysteme (MMS 2008), 26. - 28. Februar 2008, München, Germany
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Engineering the value network of the customer interface and marketing in the data-rich retail environment
Pousttchi, Key
;
Hufenbach, Yvonne
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
4
,
pp. 17-41
Persistent link: https://www.econbiz.de/10010391422
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Einflussfaktoren auf das Empfehlungsverhalten im Mobile Viral Marketing
Wiedemann, Dietmar Georg
;
Palka, Wolfgang
;
Vollmayr, Bernd
- In:
Mobile und ubiquitäre Informationssysteme - …
,
(pp. 25-38)
.
2008
Persistent link: https://www.econbiz.de/10003737905
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