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person:"Hufenbach, Yvonne"
~person:"Kreyer, Nina"
~subject:"Beziehungsmarketing"
~subject:"Geschäftsmodell"
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Wertschöpfung im Mobilfunkmark...
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Hufenbach, Yvonne
Kreyer, Nina
Pousttchi, Key
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Wiedemann, Dietmar G.
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International journal of electronic commerce : IJEC
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Referenzmodelle im Mobile Business - Analyse und Entwicklung neuer Rollen, Szenarien und Geschäftsmodelle
Hufenbach, Yvonne
-
2016
Persistent link: https://www.econbiz.de/10011522033
Saved in:
2
Engineering the value network of the customer interface and marketing in the data-rich retail environment
Pousttchi, Key
;
Hufenbach, Yvonne
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
4
,
pp. 17-41
Persistent link: https://www.econbiz.de/10010391422
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