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person:"Hufenbach, Yvonne"
~subject:"Beziehungsmarketing"
~subject:"Electronic Commerce"
~subject:"data-driven marketing"
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Beziehungsmarketing
Electronic Commerce
data-driven marketing
AGFEA
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Big Data
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Hufenbach, Yvonne
Pousttchi, Key
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Turowski, Klaus
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International journal of electronic commerce : IJEC
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Engineering the value network of the customer interface and marketing in the data-rich retail environment
Pousttchi, Key
;
Hufenbach, Yvonne
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
4
,
pp. 17-41
Persistent link: https://www.econbiz.de/10010391422
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