The study assessed the effect of television advertising on children's purchasing behaviour in Ghana. The population … comprised of children between the ages of 13 and 18 years who watched television adverts. The study was conducted on a sample of … quality information, information intrusiveness and likable adverts having positive and significant impacts on children …

desire among children (collage exercise, focus groups with children and informal surveys with the parents of interviewed …This paper aims to investigate the origins and outcomes of consumer desires in children, with a specific focus on the … children). Subsequently, we conducted an experimental study, surveying 267 school children (aged 7 to 11), to empirically …