Ziel der Diplomarbeit ist es, für die Volksrepublik China die real- sowie finanzwirtschaftlichen Probleme und deren …

China, as it both challenges old statist models and presents new opportunities for content innovation. This thesis discusses … the status of independent production in China, making relevant comparisons with independent production in other countries …. Independent television production has become an important element in the reform of broadcasting in China in the past decade. The …

This research examines why and how brand owners in China adopt and use mobile media in marketing campaigns to deliver … co-creation brand experiences and build consumer relationships. China represents an interesting case to study as it has … mobile marketing adoption at the firm level in China, and unravel the adoption factors of mobile marketing by brand owners in …

This paper introduces the special issue ?China: Internationalizing the Creative Industries?, describing the Australian … project began with the expectation that as China evolves from its status as a developing country with an emphasis on primary … in China. Although China continues to be characterised by strong central-policy settings, as the domestic consumer market …

been adopted in the emerging markets such as that in China is particularly interesting to academia and management … domestic and collectively owned small firms, as well as those state-owned enterprises in China, may see clearly the benefits of …