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subject:"Acceptance"
~person:"Wiedemann, Dietmar G."
~subject:"Digital platforms"
~subject:"Digitale Plattform"
~subject:"Digitization"
~subject:"Mobile Business"
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Wiedemann, Dietmar G.
Pousttchi, Key
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Mobile marketing management : marketing objectives, campaign types and implementation techniques
Pousttchi, Key
;
Wiedemann, Dietmar G.
- In:
Handbook of research on mobile marketing management
,
(pp. 1-9)
.
2010
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