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subject:"Acceptance"
~subject:"Beziehungsmarketing"
~subject:"Digital platforms"
~subject:"Digitization"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
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Acceptance
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Pousttchi, Key
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Dehnert, Maik
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Electronic markets : the international journal on networked business
2
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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Requirements for personalized M-commerce : what drives consumers' use of social networks?
Becker, Laura
;
Pousttchi, Key
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
4
,
pp. 19-36
Persistent link: https://www.econbiz.de/10010252891
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2
Engineering the value network of the customer interface and marketing in the data-rich retail environment
Pousttchi, Key
;
Hufenbach, Yvonne
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
4
,
pp. 17-41
Persistent link: https://www.econbiz.de/10010391422
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3
An apple a day : how the platform economy impacts value creation in the healthcare market
Gleiß, Alexander
;
Kohlhagen, Marco
;
Pousttchi, Key
- In:
Electronic markets : EM ; the international journal of …
31
(
2021
)
4
,
pp. 849-876
Persistent link: https://www.econbiz.de/10012797024
Saved in:
4
Exploring the digitalization impact on consumer decision-making in retail banking
Pousttchi, Key
;
Dehnert, Maik
- In:
Electronic markets : the international journal on …
28
(
2018
)
3
,
pp. 265-286
Persistent link: https://www.econbiz.de/10011914529
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5
Surrounded by middlemen : how multi-sided platforms change the insurance industry
Pousttchi, Key
;
Gleiss, Alexander
- In:
Electronic markets : the international journal on …
29
(
2019
)
4
,
pp. 609-629
Persistent link: https://www.econbiz.de/10012139635
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