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Mobile marketing management : marketing objectives, campaign types and implementation techniques
Pousttchi, Key; Wiedemann, Dietmar G. - In: Handbook of research on mobile marketing management, (pp. 1-9). 2010
Persistent link: https://www.econbiz.de/10003919335
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Gestaltung mobil-integrierter Geschäftsprozesse
Pousttchi, Key; Becker, Frank - In: HMD : Praxis der Wirtschaftsinformatik 49 (2012) 286, pp. 15-22
Persistent link: https://www.econbiz.de/10009577099
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Requirements for personalized M-commerce : what drives consumers' use of social networks?
Becker, Laura; Pousttchi, Key - In: Journal of electronic commerce in organizations : the … 11 (2013) 4, pp. 19-36
Persistent link: https://www.econbiz.de/10010252891
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Referenzmodelle im Mobile Business - Analyse und Entwicklung neuer Rollen, Szenarien und Geschäftsmodelle
Hufenbach, Yvonne - 2016
Persistent link: https://www.econbiz.de/10011522033
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Engineering the value network of the customer interface and marketing in the data-rich retail environment
Pousttchi, Key; Hufenbach, Yvonne - In: International journal of electronic commerce : IJEC 18 (2013/14) 4, pp. 17-41
Persistent link: https://www.econbiz.de/10010391422
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Mobile Payment in Deutschland : szenarienübergreifendes Referenzmodell für mobile Bezahlvorgänge
Pousttchi, Key - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002509264
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An apple a day : how the platform economy impacts value creation in the healthcare market
Gleiß, Alexander; Kohlhagen, Marco; Pousttchi, Key - In: Electronic markets : EM ; the international journal of … 31 (2021) 4, pp. 849-876
Persistent link: https://www.econbiz.de/10012797024
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Surrounded by middlemen : how multi-sided platforms change the insurance industry
Pousttchi, Key; Gleiss, Alexander - In: Electronic markets : the international journal on … 29 (2019) 4, pp. 609-629
Persistent link: https://www.econbiz.de/10012139635