The healthcare industry has been slow to adopt new technologies and practices. However, digital and data-enabled innovations diffuse the market, and the COVID-19 pandemic has recently emphasized the necessity of a fundamental digital transformation. Available research indicates the relevance of...

Zusammenarbeit mit externen IT-Dienstleistern ist heute unvermeidlich, um die Chancen der Digitalisierung zu nutzen: Dabei gilt es, Innovationspotenziale auszuschöpfen, ohne die strategische Handlungshoheit im Unternehmen zu gefährden.Wie Sie Digitalisierungs- und Outsourcing-Projekte zum...

Digital transformation (DT) has not only been a major challenge in recent years, it is also supposed to continue to enormously impact our society and economy in the forthcoming decade. On the one hand, digital technologies have emerged, diffusing and determining our private and professional...

1. Mobile Marketing Management -- 2. Reviewing Mobile Marketing Research to Date -- 3. Framework for Mobile Marketing -- 4. Factors Affecting Mobile Advertising -- 5. Advertising Challenges in Ubiquitous Media Environments -- 6. Segmentation Challenges Posed by Transnationals in Mobile Marketing...