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Ausgestaltung mobiler Bezahlverfahren : Ergebnisse der Studie MP3

Wiedemann, Dietmar; Goeke, Laura; Pousttchi, Key - In: Mobile und ubiquitäre Informationssysteme - …, (pp. 94-107). 2008

Persistent link: https://www.econbiz.de/10003737923

An apple a day – how the platform economy impacts value creation in the healthcare market

Gleiss, Alexander; Kohlhagen, Marco; Pousttchi, Key - In: Electronic Markets 31 (2021) 4, pp. 849-876

The healthcare industry has been slow to adopt new technologies and practices. However, digital and data-enabled innovations diffuse the market, and the COVID-19 pandemic has recently emphasized the necessity of a fundamental digital transformation. Available research indicates the relevance of...

Persistent link: https://www.econbiz.de/10014502103

Analyzing the forwarding behavior in mobile viral marketing : an empirical study

Wiedemann, Dietmar G.; Haunstetter, Tobias; Pousttchi, Key - In: Handbook of research on mobile marketing management, (pp. 381-400). 2010

Persistent link: https://www.econbiz.de/10003919392

Requirements for personalized M-commerce : what drives consumers' use of social networks?

Becker, Laura; Pousttchi, Key - In: Journal of electronic commerce in organizations : the … 11 (2013) 4, pp. 19-36

Persistent link: https://www.econbiz.de/10010252891

An apple a day : how the platform economy impacts value creation in the healthcare market

Gleiß, Alexander; Kohlhagen, Marco; Pousttchi, Key - In: Electronic markets : EM ; the international journal of … 31 (2021) 4, pp. 849-876

Persistent link: https://www.econbiz.de/10012797024

Exploring the digitalization impact on consumer decision-making in retail banking

Pousttchi, Key; Dehnert, Maik - In: Electronic markets : the international journal on … 28 (2018) 3, pp. 265-286

Persistent link: https://www.econbiz.de/10011914529

Surrounded by middlemen : how multi-sided platforms change the insurance industry

Pousttchi, Key; Gleiss, Alexander - In: Electronic markets : the international journal on … 29 (2019) 4, pp. 609-629

Persistent link: https://www.econbiz.de/10012139635