Similar Search Results - EconBiz

An apple a day – how the platform economy impacts value creation in the healthcare market

Gleiss, Alexander; Kohlhagen, Marco; Pousttchi, Key - In: Electronic Markets 31 (2021) 4, pp. 849-876

The healthcare industry has been slow to adopt new technologies and practices. However, digital and data-enabled innovations diffuse the market, and the COVID-19 pandemic has recently emphasized the necessity of a fundamental digital transformation. Available research indicates the relevance of...

Persistent link: https://www.econbiz.de/10014502103

Mobil Viral Marketing : ein State of the Art

Pousttchi, Key; Turowski, Klaus; Wiedemann, Dietmar Georg - In: Erfolgsfaktoren des Mobile Marketing : [Strategien, …, (pp. 289-304). 2008

Persistent link: https://www.econbiz.de/10003753453

Handbook of research on mobile marketing management

Pousttchi, Key (contributor); … - 2010

Persistent link: https://www.econbiz.de/10003809760

Mobile marketing management : marketing objectives, campaign types and implementation techniques

Pousttchi, Key; Wiedemann, Dietmar G. - In: Handbook of research on mobile marketing management, (pp. 1-9). 2010

Persistent link: https://www.econbiz.de/10003919335

Analyzing the forwarding behavior in mobile viral marketing : an empirical study

Wiedemann, Dietmar G.; Haunstetter, Tobias; Pousttchi, Key - In: Handbook of research on mobile marketing management, (pp. 381-400). 2010

Persistent link: https://www.econbiz.de/10003919392

Gestaltung mobil-integrierter Geschäftsprozesse

Pousttchi, Key; Becker, Frank - In: HMD : Praxis der Wirtschaftsinformatik 49 (2012) 286, pp. 15-22

Persistent link: https://www.econbiz.de/10009577099

Wertschöpfung im Mobilfunkmarkt : ein Referenzmodell für die Rolle(n) des Mobilfunkanbieters der Zukunft

Pousttchi, Key; Hufenbach, Yvonne - In: Wirtschaftsinformatik : WI ; Organ der Fachbereichs … 53 (2011) 5, pp. 287-300

Persistent link: https://www.econbiz.de/10009313238

Requirements for personalized M-commerce : what drives consumers' use of social networks?

Becker, Laura; Pousttchi, Key - In: Journal of electronic commerce in organizations : the … 11 (2013) 4, pp. 19-36

Persistent link: https://www.econbiz.de/10010252891

Referenzmodelle im Mobile Business - Analyse und Entwicklung neuer Rollen, Szenarien und Geschäftsmodelle

Hufenbach, Yvonne - 2016

Persistent link: https://www.econbiz.de/10011522033

Moderne Komponenten im Marketing-Mix : Werbung via Handy & Co.

Pousttchi, Key; Wiedemann, Dietmar G. - In: Die Bank (2008) 7, pp. 64-68

Persistent link: https://www.econbiz.de/10003719914

A service of the