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An apple a day – how the platform economy impacts value creation in the healthcare market

Gleiss, Alexander; Kohlhagen, Marco; Pousttchi, Key - In: Electronic Markets 31 (2021) 4, pp. 849-876

The healthcare industry has been slow to adopt new technologies and practices. However, digital and data-enabled innovations diffuse the market, and the COVID-19 pandemic has recently emphasized the necessity of a fundamental digital transformation. Available research indicates the relevance of...

Persistent link: https://www.econbiz.de/10014502103

Mobile marketing management : marketing objectives, campaign types and implementation techniques

Pousttchi, Key; Wiedemann, Dietmar G. - In: Handbook of research on mobile marketing management, (pp. 1-9). 2010

Persistent link: https://www.econbiz.de/10003919335

Gestaltung mobil-integrierter Geschäftsprozesse

Pousttchi, Key; Becker, Frank - In: HMD : Praxis der Wirtschaftsinformatik 49 (2012) 286, pp. 15-22

Persistent link: https://www.econbiz.de/10009577099

Requirements for personalized M-commerce : what drives consumers' use of social networks?

Becker, Laura; Pousttchi, Key - In: Journal of electronic commerce in organizations : the … 11 (2013) 4, pp. 19-36

Persistent link: https://www.econbiz.de/10010252891

Referenzmodelle im Mobile Business - Analyse und Entwicklung neuer Rollen, Szenarien und Geschäftsmodelle

Hufenbach, Yvonne - 2016

Persistent link: https://www.econbiz.de/10011522033

Mobile Payment in Deutschland : szenarienübergreifendes Referenzmodell für mobile Bezahlvorgänge

Pousttchi, Key - 2005 - 1. Aufl.

Persistent link: https://www.econbiz.de/10002509264

An apple a day : how the platform economy impacts value creation in the healthcare market

Gleiß, Alexander; Kohlhagen, Marco; Pousttchi, Key - In: Electronic markets : EM ; the international journal of … 31 (2021) 4, pp. 849-876

Persistent link: https://www.econbiz.de/10012797024

Surrounded by middlemen : how multi-sided platforms change the insurance industry

Pousttchi, Key; Gleiss, Alexander - In: Electronic markets : the international journal on … 29 (2019) 4, pp. 609-629

Persistent link: https://www.econbiz.de/10012139635