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subject:"Acceptance"
~subject:"Digitale Plattform"
~subject:"Mobile business"
~subject:"Mobilkommunikation"
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Acceptance
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Pousttchi, Key
16
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5
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3
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2
Becker, Frank
1
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1
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Handbook of research on mobile marketing management
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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HMD : Praxis der Wirtschaftsinformatik
1
International journal of electronic commerce : IJEC
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Perspektiven des Mobile Business : Wissenschaft und Praxis im Dialog
1
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Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
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ECONIS (ZBW)
16
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1
Mobil Viral Marketing : ein State of the Art
Pousttchi, Key
;
Turowski, Klaus
;
Wiedemann, Dietmar Georg
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 289-304)
.
2008
Persistent link: https://www.econbiz.de/10003753453
Saved in:
2
Handbook of research on mobile marketing management
Pousttchi, Key
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10003809760
Saved in:
3
Mobile marketing management : marketing objectives, campaign types and implementation techniques
Pousttchi, Key
;
Wiedemann, Dietmar G.
- In:
Handbook of research on mobile marketing management
,
(pp. 1-9)
.
2010
Persistent link: https://www.econbiz.de/10003919335
Saved in:
4
Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.
;
Haunstetter, Tobias
;
Pousttchi, Key
- In:
Handbook of research on mobile marketing management
,
(pp. 381-400)
.
2010
Persistent link: https://www.econbiz.de/10003919392
Saved in:
5
Gestaltung mobil-integrierter Geschäftsprozesse
Pousttchi, Key
;
Becker, Frank
- In:
HMD : Praxis der Wirtschaftsinformatik
49
(
2012
)
286
,
pp. 15-22
Persistent link: https://www.econbiz.de/10009577099
Saved in:
6
Wertschöpfung im Mobilfunkmarkt : ein Referenzmodell für die Rolle(n) des Mobilfunkanbieters der Zukunft
Pousttchi, Key
;
Hufenbach, Yvonne
- In:
Wirtschaftsinformatik : WI ; Organ der Fachbereichs …
53
(
2011
)
5
,
pp. 287-300
Persistent link: https://www.econbiz.de/10009313238
Saved in:
7
Requirements for personalized M-commerce : what drives consumers' use of social networks?
Becker, Laura
;
Pousttchi, Key
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
4
,
pp. 19-36
Persistent link: https://www.econbiz.de/10010252891
Saved in:
8
Referenzmodelle im Mobile Business - Analyse und Entwicklung neuer Rollen, Szenarien und Geschäftsmodelle
Hufenbach, Yvonne
-
2016
Persistent link: https://www.econbiz.de/10011522033
Saved in:
9
Moderne Komponenten im Marketing-Mix : Werbung via Handy & Co.
Pousttchi, Key
;
Wiedemann, Dietmar G.
- In:
Die Bank
(
2008
)
7
,
pp. 64-68
Persistent link: https://www.econbiz.de/10003719914
Saved in:
10
Engineering the value network of the customer interface and marketing in the data-rich retail environment
Pousttchi, Key
;
Hufenbach, Yvonne
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
4
,
pp. 17-41
Persistent link: https://www.econbiz.de/10010391422
Saved in:
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