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Ausgestaltung mobiler Bezahlverfahren : Ergebnisse der Studie MP3

Wiedemann, Dietmar; Goeke, Laura; Pousttchi, Key - In: Mobile und ubiquitäre Informationssysteme - …, (pp. 94-107). 2008

Persistent link: https://www.econbiz.de/10003737923

Conditions for acceptance and usage of mobile payment procedures

Pousttchi, Key - In: The Second International Conference on Mobile Business …, (pp. 201-210). 2003

Persistent link: https://www.econbiz.de/10003625737

An apple a day – how the platform economy impacts value creation in the healthcare market

Gleiss, Alexander; Kohlhagen, Marco; Pousttchi, Key - In: Electronic Markets 31 (2021) 4, pp. 849-876

The healthcare industry has been slow to adopt new technologies and practices. However, digital and data-enabled innovations diffuse the market, and the COVID-19 pandemic has recently emphasized the necessity of a fundamental digital transformation. Available research indicates the relevance of...

Persistent link: https://www.econbiz.de/10014502103

Mobil Viral Marketing : ein State of the Art

Pousttchi, Key; Turowski, Klaus; Wiedemann, Dietmar Georg - In: Erfolgsfaktoren des Mobile Marketing : [Strategien, …, (pp. 289-304). 2008

Persistent link: https://www.econbiz.de/10003753453

Handbook of research on mobile marketing management

Pousttchi, Key (contributor); … - 2010

Persistent link: https://www.econbiz.de/10003809760

Business models for mobile payment service provision and enabling

Wiedemann, Dietmar G.; Palka, Wolfgang; Pousttchi, Key - In: Mobile and ubiquitous commerce : advanced E-business methods, (pp. 29-47). 2009

Persistent link: https://www.econbiz.de/10003884609

Analyzing the forwarding behavior in mobile viral marketing : an empirical study

Wiedemann, Dietmar G.; Haunstetter, Tobias; Pousttchi, Key - In: Handbook of research on mobile marketing management, (pp. 381-400). 2010

Persistent link: https://www.econbiz.de/10003919392

Wertschöpfung im Mobilfunkmarkt : ein Referenzmodell für die Rolle(n) des Mobilfunkanbieters der Zukunft

Pousttchi, Key; Hufenbach, Yvonne - In: Wirtschaftsinformatik : WI ; Organ der Fachbereichs … 53 (2011) 5, pp. 287-300

Persistent link: https://www.econbiz.de/10009313238

Requirements for personalized M-commerce : what drives consumers' use of social networks?

Becker, Laura; Pousttchi, Key - In: Journal of electronic commerce in organizations : the … 11 (2013) 4, pp. 19-36

Persistent link: https://www.econbiz.de/10010252891

Referenzmodelle im Mobile Business - Analyse und Entwicklung neuer Rollen, Szenarien und Geschäftsmodelle

Hufenbach, Yvonne - 2016

Persistent link: https://www.econbiz.de/10011522033

A service of the