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subject:"Deutschland"
~person:"Haunstetter, Tobias"
~person:"Marx Gómez, Jorge Carlos"
~subject:"GAFAM"
~subject:"Zielgruppe"
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Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.
;
Haunstetter, Tobias
;
Pousttchi, Key
- In:
Handbook of research on mobile marketing management
,
(pp. 381-400)
.
2010
Persistent link: https://www.econbiz.de/10003919392
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2
Enterprise Resource Planning in kleinen und mittleren Unternehmen : vergleichende Studie von proprietärer und Open-Source-Software
Kramer, Frederick
;
Marx Gómez, Jorge Carlos
;
Pousttchi, Key
- In:
HMD : Praxis der Wirtschaftsinformatik
49
(
2012
)
285
,
pp. 20-33
Persistent link: https://www.econbiz.de/10009551956
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