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subject:"Deutschland"
~person:"Haunstetter, Tobias"
~subject:"Consumer behaviour"
~subject:"GAFAM"
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Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.
;
Haunstetter, Tobias
;
Pousttchi, Key
- In:
Handbook of research on mobile marketing management
,
(pp. 381-400)
.
2010
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