Góes, Bruno Barreto de; da Rocha, Angela - In: Journal of Business Research 68 (2015) 2, pp. 225-240
multinational firm from Brazil and the specificities of entering a psychically-distant market, China. The case describes the … China and the challenges faced. Before its entry in China, Marcopolo exports had not reached the largest markets of Asia and … Chinese state company, did not permit Marcopolo to have its own plant or to export to China until 2007. However, by 2005 the …