Lupiáñez - Villanueva, Francisco (contributor); … - London School of Economics and Political Science; … - 2016
games, focus groups with parents and children, a survey with parents, and behavioural experiments on advergames and in … parents play an important role in mediating their children’s online behaviour, parents are often not fully aware of the risks … children are exposed to increasingly sophisticated marketing techniques online which are often outside the purview of existing …
