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until fairly recently entrepreneurship was not considered worthy of serious economic study. Today, progress has been made to … integrate entrepreneurship into macroeconomics, but until now the entrepreneur has been almost completely excluded from … microeconomics and standard theoretical models of the firm. The Microtheory of Innovative Entrepreneurship provides the framework for …
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Effectuation has become the basis for educating entrepreneurs and managers. Derived from cognitive and behavioral economic studies of expert entrepreneurs, effectuation shows how to cocreate value in highly uncertain situations. The framework of effectuation consists in techniques that minimize...
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