Es braucht keine fixen Ziele oder "zündende" Ideen, um zu handeln - der Ansatz von Effectuation stellt klassisches Management-Denken auf den Kopf. Mit Erfolg, denn gerade in schwer einschätzbaren Situationen erzielt die Methode bessere Ergebnisse. In der 3. Auflage neu: Handlungsanweisungen...

Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneurThe Lean Entrepreneur, Second Editionbanishes the 'Myth of the Visionary' and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your...

"Intelligent strategies for starting and growing a small business with minimal personal financial riskA comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and...