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Student co-creation behavior in higher education : the role of satisfaction with the university experience
Elsharnouby, Tamer H. - In: Journal of marketing for higher education 25 (2015) 2, pp. 238-262
Persistent link: https://www.econbiz.de/10011497297
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Advertising online by educational institutions and students' reaction : a study of Malaysian Universities
Muhammad Tahir Jan; Djihane Ammari - In: Journal of marketing for higher education 26 (2016) 2, pp. 168-180
Persistent link: https://www.econbiz.de/10011618646
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Do flexible admission systems affect student enrollment? : evidence from UK universities
Massoud, Hiba K.; Ayoubi, Rami M. - In: Journal of marketing for higher education 29 (2019) 1, pp. 84-101
Persistent link: https://www.econbiz.de/10012179300
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Undergraduate choice of major and major satisfaction : an expanded role for personality measures
Pritchard, Andrew; Fudge, Julie; Crawford, Elizabeth Crisp - In: Journal of marketing for higher education 28 (2018) 2, pp. 155-174
Persistent link: https://www.econbiz.de/10011944552
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Stressors for college bound high school students based on sex of respondents
Broekemier, Gregory M.; Hodge, Kay A. - In: Journal of marketing for higher education 18 (2008) 1, pp. 34-49
Persistent link: https://www.econbiz.de/10003777859
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Social media and students' behavioral intentions to enroll in postgraduate studies in Kenya : a moderated mediation model of brand personality and attitude
Simiyu, Gabriel; Bonuke, Ronald; Komen, Joyce - In: Journal of marketing for higher education 30 (2020) 1, pp. 66-86
Persistent link: https://www.econbiz.de/10012258495
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Do aspirational role models inspire or backfire? : perceived similarity mediates the effect of role models on minority students' college choices
Allen, Evelyn C.; Collisson, Brian - In: Journal of marketing for higher education 30 (2020) 2, pp. 221-238
Persistent link: https://www.econbiz.de/10012312396