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type_genre:"Bibliography included"
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~subject:"Business model"
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Optimising social media and marketing communication strategies for voter education : a way forward for Independent National Electoral Commission (INEC) in Nigeria
Ogbu, Silk Ugwu
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Public Sector Marketing Communications, Volume II : …
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2023
Persistent link: https://www.econbiz.de/10014289800
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A mental model for teaching strategic marketing management
Warren, Homer B.
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Burns, David J.
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Global perspectives on contemporary marketing education
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2016
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Moral sells: gaining competitive advantage in a shareholder society
Liebl, Franz
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2002
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Effective communication approaches for decision analytics : an exploration of strategies
Reboulet, Amanda
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Jackson, Ross A.
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2021
Persistent link: https://www.econbiz.de/10012601400
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Product Distribution and Promotion: An Analytical Marketing Perspective
Ingene, Charles
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Zhang, Xubing
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The Oxford handbook of managerial economics
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2013
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Business modelling for business families
Faraci, Rosario
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Ferlito, Rosaria
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2019
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Marketing on Tumblr
Smirnov, Kristen
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2017
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Sell to whom? Firm’s green production in competition facing market segmentation
Du, Shaofu
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Tang, Wenzhi
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Zhao, Jiajia
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Nie, Tengfei
- In:
Big data analytics in operations and supply chain management
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(pp. 125-154)
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2018
Persistent link: https://www.econbiz.de/10011965355
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Digital Piracy:
Theory
Belleflamme, Paul
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Peitz, Martin
- In:
The Oxford handbook of the digital economy
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2012
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Business Model Innovation and Replication: Implications for the Measurement of Productivity
Garcia-Castro, Roberto
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Ricart, Joan Enric
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Lieberman, …
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The Oxford handbook of productivity analysis
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2018
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