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type_genre:"Bibliography included"
~person:"Drüke, Helmut"
~person:"Meffert, Heribert"
~subject:"Corporate culture"
~subject:"Strategische Planung"
~type_genre:"Bibliografie enthalten"
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Kompetenz im Zeitwettbewerb : Politik und Strategien bei der Entwicklung neuer Produkte
Drüke, Helmut
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1997
Persistent link: https://www.econbiz.de/10014267694
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Dienstleistungsmarketing : Grundlagen, Konzepte, Methoden ; mit Fallbeispielen
Meffert, Heribert
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Bruhn, Manfred
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1997
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2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000601077
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