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type_genre:"Bibliography included"
~person:"Meffert, Heribert"
~subject:"Marketing"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudiensammlung"
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Marketing : Entwicklungstendenzen und Zukunftsperspektiven
Meffert, Heribert
- In:
Die Unternehmung : Swiss journal of business research …
53
(
1999
)
6
,
pp. 409-432
Persistent link: https://www.econbiz.de/10001438605
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