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type_genre:"Fallstudie"
~person:"Fetscherin, Marc"
~person:"Varnes, Claus J."
~subject:"Kundenintegration"
~type:"article"
~type_genre:"Article"
~type_genre:"Book review"
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HMD : Praxis der Wirtschaftsinformatik
1
Strategic market creation : a new perspective on marketing and innovation management
1
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ECONIS (ZBW)
2
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Kundenintegration im Produktentwicklungsprozess in virtuellen Welten : eine Bestandsaufnahme in Second Life
Lattemann, Christoph
;
Fetscherin, Marc
;
Lang, Guido
- In:
HMD : Praxis der Wirtschaftsinformatik
45
(
2008
)
261
,
pp. 51-60
Persistent link: https://www.econbiz.de/10003727324
Saved in:
2
How market perceptions influence
knowledge
strategies on user involvement
Christiansen, John K.
;
Lefèvre, Anne Sofie
;
Varnes, …
- In:
Strategic market creation : a new perspective on …
,
(pp. 285-312)
.
2008
Persistent link: https://www.econbiz.de/10003732366
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