The relation between company longevity and its performance is undeniable; however the relationship between sustainability and performance remains the subject of multiple studies which seem to confirm a positive link. But what type of relationship exists between a firm’s longevity and...

This research explores the country of origin effect on the evaluation of ecolabelled products. Findings from experimentation indicate that the mention of a country of origin with favorable image in terms of sustainable development has a neutral effect on the evaluation of an ecolabelled product....

We study the link between the sustainable and social activities of a firm (known as Corporate Social Responsibility CSR) and its financial performance. We first review and analyze the existing research on the topic, followed by a qualitative study of this relationship consisting of interviews of...

This research explores the country of origin effect on the evaluation of ecolabelled products. Findings from experimentation indicate that the mention of a country of origin with favorable image in terms of sustainable development has a neutral effect on the evaluation of an ecolabelled product....

Today, tourism is oriented towards new forms of development pertaining to an insight of “sustainable development” that aims at respecting, preserving, and sustainably highlighting the patrimonial resources (natural, cultural, and social) of a territory to the hosted tourists so as to reduce...

The rise of the concept of CSR can be understood as an answer to the evolution of our societies towards weakened social bonds and lack of trust. The implementation of a CSR policy is strongly linked with HR practices. The HR function plays a major role in the new understanding of HR...

Our paper aims at analyzing the case of a large Moroccan company: OCP (Office Cherifien des Phosphates). First, we present some definitions of CSR seen in a systemic perspective. We will explain the Moroccan context to determine the opportunities of CSR’s development in Morocco. The second...