The main focus of this book is innovation for developing countries: what is the innovation for, what are the current … conditions of the innovation, and how to effectively innovate in developing economies. It contains the latest insights and … analyses of innovation based on intensive interviews as well as primary and secondary data of manufacturing firms in developing …

This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a … structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and … market pressure to modify their policy with respect to quality. The result has been a shift to ‘Strategy with Innovation’. As …

This volume aims to outline the fundamental principles behind leadership, innovation and entrepreneurship and show how … International Conference on Leadership, Innovation, and Entrepreneurship (ICLIE), this volume showcases original papers presenting … trading partners. Leadership, innovation, and entrepreneurship are key driving forces in enhancing this phenomenon and are …

Inga Haase zeigt nicht nur, dass Kommunikation ein wichtiger Einflussfaktor im Kontext von Open Innovation ist, sondern … auch, über welche Faktoren, Strukturen und Ebenen sie die Open Innovation-Prozesse und -Aktivitäten kleiner Unternehmen … beeinflusst. Die Autorin analysiert in diesem Zusammenhang die einzelnen Bereiche Kommunikation, Innovation …

und Kundenfokus Wissensmanagement und DATA Bindung, Branding und Kommunikation Innovation und Risikomanagement … -- Markterschließung, Integration und Kundenfokus -- Wissensmanagement und DATA -- Bindung, Branding und Kommunikation -- Innovation und …

in Electronics and IT Industries.-5 Entrepreneurial Innovation and Dynamic Transaction Costs: The Case of Sinyi Real …

opportunities-has been the playground for companies with big budgets, giving them the advantage of the innovation that comes from …

Business Model Innovation -- Small and Medium-Sized Enterprises -- Implementation of Business Model Innovations. …The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics … the value creation systems on the whole. Yet, business model innovation is still a rather ambiguous term and depends on …