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Establishing and maintaining satisfying distributor-relationships are major challenges for industrial manufacturers, selling in international markets. Christian Schmitz examines antecedents, components and impact levels of channel member satisfaction. Thereby the perspective of international...
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Geschäftsmodellinnovation -- Produkt- und Serviceinnovation -- Prozessinnovation -- Innovationsstrategie und -prozess -- Methoden und Instrumente -- Performance Management -- Organisation und Kultur. .
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