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~accessRights:"free"
~accessRights:"restricted"
~person:"Hofstetter, Christine"
~subject:"Innovation management"
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Innovation management
commitment and effort
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dyadic sample
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emotional contagion
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innovation adoption
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innovation sales performance
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job satisfaction factors
2
salesperson adoption
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salesperson and (business) customer perception
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Arbeitszufriedenheit
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B-to-B-Marketing
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Business-to-business marketing
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Consumer behaviour
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Innovation
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Innovation adoption
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Innovationsakzeptanz
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Innovationsmanagement
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Hofstetter, Christine
Schmitz, Christian
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Lennerts, Silke
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert
;
Helm, Roland
;
Schmitz, Christian
; …
- In:
The journal of product innovation management : an …
40
(
2023
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10014291979
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