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Examination of Ethanol Marketing and Input Procurement Practices of the U.S. Ethanol Producers

Spaulding, Aslihan D.; Schmidgall, Timothy J. - Agricultural and Applied Economics Association - AAEA - 2008

corporations, recent ownership of the ethanol plants has been by farmer-owned cooperatives. Not much is known about the marketing …

Persistent link: https://www.econbiz.de/10005039279

Market Orientation and Profitability: Evidence from Homogeneous Markets

Micheels, Eric T.; Gow, Hamish R. - Agricultural and Applied Economics Association - AAEA - 2008

Persistent link: https://www.econbiz.de/10005327975

THE ROLE OF SPATIAL AND DEMOGRAPHIC CHARACTERISTICS IN DIRECT FARM MARKETING: AN ECONOMETRIC APPROACH

Gandee, Jesse E.; Brown, Cheryl; D'Souza, Gerard E. - Agricultural and Applied Economics Association - AAEA - 2003

Direct farm marketing sales in the Northeastern region of the U.S. and more specifically in the state of West Virginia … increased during the 1990s. To understand the factors that influence recent trends in direct farm marketing, this analysis uses … a regression function to test the relationships between county direct farm marketing sales and county spatial and socio …

Persistent link: https://www.econbiz.de/10005330713

INFORMATION AS A DOUBLE-EDGE SWORD: IMPLICATIONS FOR FOOD STANDARDS AND LABELS

Deaton Jr., Brady J.; Hoehn, John P. - Agricultural and Applied Economics Association - AAEA - 2003

An analytical model is developed to examine product quality labeling. Prior to labeling all consumers are willing to pay a premium for the quality characteristic but product quality cannot be observed directly. If production costs are increasing, the total quantity produced may contain a mix of...

Persistent link: https://www.econbiz.de/10005330739

Marketing Portfolio Choices by Independent Peach Growers: An Application of the Polychotomous Selection Model

Florkowski, Wojciech J.; Park, Timothy A.; Bilgic, Abdulbaki - Agricultural and Applied Economics Association - AAEA - 2003

In selecting a marketing channel for fresh peach sales, Georgia commercial peach growers choose the channel after … external and internal quality attributes as essential factors influencing the choice of a marketing channel and the share of … the crop marketed. Other factors influencing the choice and the volume sold through each marketing channel included …

Persistent link: https://www.econbiz.de/10005330763

THE EFFECTS OF ADVERTISING ON MILK DEMAND ELASTICITIES AND STRUCTURAL CHANGES IN KOREAN MILK MARKETS

Kim, Kwansoo; Roh, Jae-Sun - Agricultural and Applied Economics Association - AAEA - 2003

This paper examines the effectiveness of generic commodity promotion program based on checkoff funds by estimating the demand elasticities of advertisement. Focusing on a possible structural change in terms of advertisement strategies, we model econometrically the effects of generic advertising...

Persistent link: https://www.econbiz.de/10005330776

What is a Beverage Worth? Arbitrage Pricing and the Value of New Products: An Attribute-Space Approach

Pofahl, Geoffrey M. - Agricultural and Applied Economics Association - AAEA - 2008

We empirically estimate the valuation of new carbonated soft drink products within a model of market value maximization. We show that equity value is an important consideration in the firm decision to differentiate or imitate in new product introductions. Our results indicate that...

Persistent link: https://www.econbiz.de/10005483419

Spatial Price Adjustment with and without Trade

Stephens, Emma C.; Mabaya, Edward T. - Agricultural and Applied Economics Association - AAEA - 2008

In this paper we introduce a switching error correction model (SECM) estimator that allows for the possibility that price transmission between markets might vary during periods with and without physical trade flows. Applying this new approach to semi-weekly data on tomato markets in Zimbabwe, we...

Persistent link: https://www.econbiz.de/10005483429

The Impacts of Retail Promotions on the Demand for Orange Juice: A Study of a Retail Chain

Lee, Jonq-Ying; Brown, Mark G.; Knight, Erika P.; … - Agricultural and Applied Economics Association - AAEA - 2008

This study examined the impacts of retail promotions on the demand for five brands of orange juices for a retail chain (referred to as Retailer X) and its competitors using the Rotterdam model. Results show that the combination of feature ads and displays had the largest impacts on retail...

Persistent link: https://www.econbiz.de/10005483455

Perceptions of Vertical Marketing Arrangement Performance: Cow/calf Producers versus Multiple Production Level Producers

Raper, Kellie Curry; Black, J. Roy; Hilker, James H. - Agricultural and Applied Economics Association - AAEA - 2008

for alliance participation and different levels of satisfaction with these vertical marketing arrangements than their …

Persistent link: https://www.econbiz.de/10005483461