In 1997 the U.S. fresh cut flower industry terminated their first mandatory generic promotions program. Since then a voluntary program has been implemented in five U.S. cities, targeting female flower buyers. Using 13 control and 5 target cities, the promotion impacts are estimated and the...

Replaced with revised version of paper 07/27/04.

A semi-structured interview process was combined with an econometric analysis to document the newly changed structure of the Holstein sector, to evaluate existing quality perceptions, and to assess the impact that recent changes in production practices have had on prices of Holstein steers....

Wal-Mart is a giant in the grocery industry and its influence is growing at a rapid pace. Despite Wal-Mart's success with Everyday Low Pricing (EDLP), there is little to no evidence to suggest that other supermarket chains wish to follow a similar path. Why? This research addresses this question.

In this paper the impact of the introduction of the Euro on the vertical price transmission in German food markets is analyzed. It is hypothesized that the presence of money illusion might have lead to higher real prices as a result of the Euro, and if so it must be accompanied with a higher...

We empirically estimate the valuation of new carbonated soft drink products within a model of market value maximization. We show that equity value is an important consideration in the firm decision to differentiate or imitate in new product introductions. Our results indicate that...

In this paper we introduce a switching error correction model (SECM) estimator that allows for the possibility that price transmission between markets might vary during periods with and without physical trade flows. Applying this new approach to semi-weekly data on tomato markets in Zimbabwe, we...

This study examined the impacts of retail promotions on the demand for five brands of orange juices for a retail chain (referred to as Retailer X) and its competitors using the Rotterdam model. Results show that the combination of feature ads and displays had the largest impacts on retail...