Narrow search
Showing 1 - 2 of 2
Cover Image
Estimating the Effect of the Order of Information Revelation on Purchases: Expectations and Subjective Experience in the Wine Market
Gustafson, Christopher R. - Agricultural and Applied Economics Association - AAEA - 2008
Recent research on consumer behavior has indicated that, contrary to most models in economics, information can affect consumers' subjective experience with a good. When consumers receive information about the quality of a good before experiencing the sensory characteristics of the good, the...
Persistent link: https://www.econbiz.de/10005804668
Cover Image
Marketing Agreement, Food Safety and Contract Design
Liang, Jing; Jensen, Helen H. - Agricultural and Applied Economics Association - AAEA - 2008
of produce. In response, the industry has adopted marketing agreements to ensure consistency of product safety. Contracts …-agent model to examine how the inclusion of a marketing agreement influences the behavior of growers and processors under … under the contract with a marketing agreement (2) contract parameters change in similar manner under the two contracts (3 …
Persistent link: https://www.econbiz.de/10005523002