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Please contact William Allender (William.Allender@asu.edu) for a copy of the manuscript that goes with this poster.
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Replaced with revised version of paper on 06/11/07.
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Replaced with revised version of paper 07/15/08.
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Though brand loyalty has been studied extensively in the marketing literature, the relationship between brand loyalty …
Persistent link: https://www.econbiz.de/10005012600
Replaced with revised version of paper 07/22/11.
Persistent link: https://www.econbiz.de/10009020960
candidates, but also for state-level ballot initiatives. There is little research in marketing, however, on the effectiveness of …
Persistent link: https://www.econbiz.de/10009021100
Inuential individuals in a social network environment are important in shaping preferences for new products. In this study, we adopt an incentive compatible choice-based conjoint analysis approach to generate data on the introduction of a new ice cream product. We use spatial econometric methods...
Persistent link: https://www.econbiz.de/10011070120