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Modeling Advertising Expenditures and Spillover Effects Applied to the U.S. Non-Alcoholic Beverage Industry: Vector Autoregression (VAR) and Polynomial Distributed Lag (PDL) Approa...

Dharmasena, Senarath; Capps Jr., Oral; Bessler, David A. - Agricultural and Applied Economics Association - AAEA - 2012

The non-alcoholic beverage market in the U.S. is a multi-billion dollar industry growing steadily over the past decade. Also, non-alcoholic beverages are among the most heavily advertised food and beverage groups in the United States. Several studies pertaining to non-alcoholic beverages...

Persistent link: https://www.econbiz.de/10010881070

Spatial Price Competition in the Non-Alcoholic Beverage Industry in the United States

Dharmasena, Senarath; Capps Jr., Oral - Agricultural and Applied Economics Association - AAEA - 2012

Persistent link: https://www.econbiz.de/10010916641

ACTUAL PURCHASE VS. INTENDED PURCHASE: DO CONSUMERS BUY WHAT THEY SAY?

Rimal, Arbindra; Fletcher, Stanley M.; McWatters, Kay H. - Agricultural and Applied Economics Association - AAEA - 1999

A bivariate probit model was used to examine the relationship between actual and intended purchase of irradiated beef. The likelihood ratio test rejected the equality of parameters affecting actual and intended purchase decisions. Actual purchases were affected by package labels and appearance,...

Persistent link: https://www.econbiz.de/10005338148

Contract Marketing after the 2002 Farm Act: The Case of Peanuts

Revoredo-Giha, Cesar; Nadolnyak, Denis A.; Fletcher, … - Agricultural and Applied Economics Association - AAEA - 2005

The elimination of the marketing quota system that regulated the peanut market since the 1930s has been accompanied by … the emergence of marketing contracts between farmers and peanut buyers (mainly peanut shellers). Two types of contracts … the main role of the contracts is to replace the marketing structure existing prior the 2002 Farm Act, where peanut …

Persistent link: https://www.econbiz.de/10005803363

Analysis of Marketing Margins under Food Recalls and BSE Outbreaks in the U.S. Beef Industry

Dhoubhadel, Sunil P.; Castillo, Sergio C.; Capps Jr., Oral - Agricultural and Applied Economics Association - AAEA - 2009

marketing chain. To shed light on this issue, we estimate the collective impact of Bovine Spongiform Encephalopathy (BSE) and … food recalls on marketing margins associated with the U.S. beef industry over time. In previous research, the effects of … estimates of elasticities of price transmission along the marketing chain. …

Persistent link: https://www.econbiz.de/10005012687

The Economic Effects of New Product Beef Promotion in Guatemala

Leister, Amanda M.; Capps Jr., Oral; Rosson III, C. Parr - Agricultural and Applied Economics Association - AAEA - 2008

The implementation of the Central America-Dominican Republic Free Trade Agreement (CAFTA-DR) has expanded trade opportunities for U.S. agricultural producers. U.S. beef is an important product affected by the agreement, and the United States Meat Export Federation (USMEF) invested in a new...

Persistent link: https://www.econbiz.de/10005039315

EXPLAINING PRICE TRANSMISSION ASYMMETRY IN THE US PEANUT MARKETING CHAIN

Revoredo-Giha, Cesar; Nadolnyak, Denis A.; Fletcher, … - Agricultural and Applied Economics Association - AAEA - 2004

n the paper, we study price transmission from wholesale peanut prices to retail peanut butter prices. Using monthly data since 1984, we show that, while an increase in peanut prices is almost immediately transferred to peanut butter prices, it takes several months for a price decrease to be...

Persistent link: https://www.econbiz.de/10005536099

EMPIRICAL INVESTIGATION OF THE IMPACT OF THE 2007 RECALL ON THE DEMAND FOR PEANUT BUTTER BRANDS

Bakhtavoryan, Rafael; Capps Jr., Oral; Salin, Victoria - Agricultural and Applied Economics Association - AAEA - 2011

The US Food and Drug Administration confirmed in February 2007 that a major foodborne illness outbreak was caused by two peanut butter brands, Peter Pan and Great Value, manufactured by ConAgra Foods Inc. at its Sylvester, Georgia, processing plant. As a result, on February 14, 2007, ConAgra...

Persistent link: https://www.econbiz.de/10009002506

Returns, Lags, and Complementarities in Brand and Generic Advertising: The Demand for Peanut Butter

Kaneko, Naoya; Fletcher, Stanley M. - Agricultural and Applied Economics Association - AAEA - 2007

This paper estimates the impact of generic and brand advertising on the demand for peanut butter in the U.S. An error correction model is estimated with quarterly data from 1985 to 2004 to study both the short- and long-run adjustments. The results indicate that brand advertising has a...

Persistent link: https://www.econbiz.de/10005522232