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Effect of Advocacy Information on Consumer Preferences for Cage Free Eggs: A Neuroeconomic Analysis

McFadden, Brandon R.; Lusk, Jayson L.; Crespi, John M.; … - Agricultural and Applied Economics Association - AAEA - 2012

Understanding how consumers respond to information about animal production systems is important both for animal activist groups and for agricultural producers alike. This is particularly true as information conveyed over platforms such as YouTube both decrease the cost of communication and...

Persistent link: https://www.econbiz.de/10010916717

ACTUAL PURCHASE VS. INTENDED PURCHASE: DO CONSUMERS BUY WHAT THEY SAY?

Rimal, Arbindra; Fletcher, Stanley M.; McWatters, Kay H. - Agricultural and Applied Economics Association - AAEA - 1999

A bivariate probit model was used to examine the relationship between actual and intended purchase of irradiated beef. The likelihood ratio test rejected the equality of parameters affecting actual and intended purchase decisions. Actual purchases were affected by package labels and appearance,...

Persistent link: https://www.econbiz.de/10005338148

ARE ASSESSMENTS FOR GENERIC ADVERTISING OPTIMAL IF PRODUCTS ARE DIFFERENTIATED?

Crespi, John M.; Marette, Stephan - Agricultural and Applied Economics Association - AAEA - 2001

An analytical framework where consumers display preferences for various qualities of an agricultural commodity is used to investigate the producer welfare effects of generic advertising assessments. Depending upon the degree of product differentiation present in the final goods, some producers...

Persistent link: https://www.econbiz.de/10005338989

Contract Marketing after the 2002 Farm Act: The Case of Peanuts

Revoredo-Giha, Cesar; Nadolnyak, Denis A.; Fletcher, … - Agricultural and Applied Economics Association - AAEA - 2005

The elimination of the marketing quota system that regulated the peanut market since the 1930s has been accompanied by … the emergence of marketing contracts between farmers and peanut buyers (mainly peanut shellers). Two types of contracts … the main role of the contracts is to replace the marketing structure existing prior the 2002 Farm Act, where peanut …

Persistent link: https://www.econbiz.de/10005803363

GENERIC COMMODITY PROMOTION AND PRODUCT DIFFERENTIATION

Crespi, John M. - Agricultural and Applied Economics Association - AAEA - 1999

This paper considers whether generic promotion lowers the differentiation among competing brands as claimed in the 1997 Supreme Court case (Wileman et al. v. Glickman). Commodity promotion is modeled as a multi-stage game where products are vertically differentiated. Analytical results show that...

Persistent link: https://www.econbiz.de/10005525906

EXPLAINING PRICE TRANSMISSION ASYMMETRY IN THE US PEANUT MARKETING CHAIN

Revoredo-Giha, Cesar; Nadolnyak, Denis A.; Fletcher, … - Agricultural and Applied Economics Association - AAEA - 2004

n the paper, we study price transmission from wholesale peanut prices to retail peanut butter prices. Using monthly data since 1984, we show that, while an increase in peanut prices is almost immediately transferred to peanut butter prices, it takes several months for a price decrease to be...

Persistent link: https://www.econbiz.de/10005536099

Could Packers Manipulate Cash Markets by Linking Contract and Futures Prices?

Xia, Tian; Crespi, John M.; Dhuyvetter, Kevin C. - Agricultural and Applied Economics Association - AAEA - 2010

Persistent link: https://www.econbiz.de/10009020496

DO U.S. MARKETING ORDERS HAVE MUCH MARKET POWER? AN EXAMINATION OF THE ALMOND BOARD OF CALIFORNIA

Crespi, John M.; Chacon-Cascante, Adriana - Agricultural and Applied Economics Association - AAEA - 2002

This paper tests the conventional wisdom that U.S. marketing orders act as profit-maximizing cartels. The paper … analyzes the marketing order for U.S. almonds in both the domestic and export markets. Such a case study is relevant to all U ….S. marketing orders because the size and scope of the U.S. almond industry on the world market, and the legal authority of the …

Persistent link: https://www.econbiz.de/10005513448

Returns, Lags, and Complementarities in Brand and Generic Advertising: The Demand for Peanut Butter

Kaneko, Naoya; Fletcher, Stanley M. - Agricultural and Applied Economics Association - AAEA - 2007

This paper estimates the impact of generic and brand advertising on the demand for peanut butter in the U.S. An error correction model is estimated with quarterly data from 1985 to 2004 to study both the short- and long-run adjustments. The results indicate that brand advertising has a...

Persistent link: https://www.econbiz.de/10005522232