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Local Buyer Market Power and Horizontally Differentiated Manufacturers

Wang, Shinn-Shyr; Rojas, Christian; Lavoie, Nathalie - Agricultural and Applied Economics Association - AAEA - 2010

In this paper we study a farmer-processor relationship, where market power is bidirectional: processors have buyer as well as seller market power. Farmers supply a homogeneous raw input to the processors, which, in turn, process it into a horizontally differentiated product. The analysis shows...

Persistent link: https://www.econbiz.de/10009020634

Media Advertising and Ballot Initiatives: An Experimental Analysis

Allender, William J.; Richards, Timothy J.; Fang, Di; … - Agricultural and Applied Economics Association - AAEA - 2011

candidates, but also for state-level ballot initiatives. There is little research in marketing, however, on the effectiveness of …

Persistent link: https://www.econbiz.de/10009021100

Social Networks and New Product Choice

Richards, Timothy J.; Allender, William J.; Hamilton, … - Agricultural and Applied Economics Association - AAEA - 2012

Inuential individuals in a social network environment are important in shaping preferences for new products. In this study, we adopt an incentive compatible choice-based conjoint analysis approach to generate data on the introduction of a new ice cream product. We use spatial econometric methods...

Persistent link: https://www.econbiz.de/10011070120

The Paradox of Choice: Why More is Good & Too Much is Terrible

Lewis, Daniel; Allender, William J.; Richards, Timothy J.; … - Agricultural and Applied Economics Association - AAEA - 2012

Please contact William Allender (William.Allender@asu.edu) for a copy of the manuscript that goes with this poster.

Persistent link: https://www.econbiz.de/10010881141

Promotion Pass-Through and Consumer Search: An Empirical Analysis

Richards, Timothy J.; Gomez, Miguel I.; Lee, Jun - Agricultural and Applied Economics Association - AAEA - 2012

Persistent link: https://www.econbiz.de/10010916649

Returns, Lags, and Complementarities in Brand and Generic Advertising: The Demand for Peanut Butter

Kaneko, Naoya; Fletcher, Stanley M. - Agricultural and Applied Economics Association - AAEA - 2007

This paper estimates the impact of generic and brand advertising on the demand for peanut butter in the U.S. An error correction model is estimated with quarterly data from 1985 to 2004 to study both the short- and long-run adjustments. The results indicate that brand advertising has a...

Persistent link: https://www.econbiz.de/10005522232

THE IMPACT OF PROMOTION AND ADVERTISING ON CHOICE OF FRUIT CATEGORY AND APPLE VARIETY: A LATENT-CLASS APPROACH

Richards, Timothy J.; Patterson, Paul M. - Agricultural and Applied Economics Association - AAEA - 1999

differences among them, suggesting that fruit-marketers should target their marketing activities in order to improve their …

Persistent link: https://www.econbiz.de/10005525917

Measures of Brand Loyalty

Allender, William J.; Richards, Timothy J. - Agricultural and Applied Economics Association - AAEA - 2009

Though brand loyalty has been studied extensively in the marketing literature, the relationship between brand loyalty …

Persistent link: https://www.econbiz.de/10005012600

Contract Marketing after the 2002 Farm Act: The Case of Peanuts

Revoredo-Giha, Cesar; Nadolnyak, Denis A.; Fletcher, … - Agricultural and Applied Economics Association - AAEA - 2005

The elimination of the marketing quota system that regulated the peanut market since the 1930s has been accompanied by … the emergence of marketing contracts between farmers and peanut buyers (mainly peanut shellers). Two types of contracts … the main role of the contracts is to replace the marketing structure existing prior the 2002 Farm Act, where peanut …

Persistent link: https://www.econbiz.de/10005803363

The Effect of Wal-Mart Supercenters on Grocery Prices in New England

Volpe III, Richard J.; Lavoie, Nathalie - Agricultural and Applied Economics Association - AAEA - 2005

This study analyzes the effect of the presence of Wal-Mart Supercenters on the prices at conventional supermarkets in Massachusetts, Connecticut, and Rhode Island. Using price indexes constructed from primary price data on a basket of 54 goods and holding several demographics and market...

Persistent link: https://www.econbiz.de/10005803400