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Are consumers willing to pay more for biodegradable containers than for plastic ones? Evidence from hypothetical conjoint analysis and nonhypothetical experimental auctions

Yue, Chengyan; Hall, Charles R.; Behe, Bridget K.; … - Agricultural and Applied Economics Association - AAEA - 2010

This study utilized and compared hypothetical conjoint analysis and non-hypothetical experimental auctions to elicit floral customers' WTP for biodegradable plant containers. The results of the study show that participants were willing to pay a price premium for biodegradable containers but the...

Persistent link: https://www.econbiz.de/10009020469

Local Buyer Market Power and Horizontally Differentiated Manufacturers

Wang, Shinn-Shyr; Rojas, Christian; Lavoie, Nathalie - Agricultural and Applied Economics Association - AAEA - 2010

In this paper we study a farmer-processor relationship, where market power is bidirectional: processors have buyer as well as seller market power. Farmers supply a homogeneous raw input to the processors, which, in turn, process it into a horizontally differentiated product. The analysis shows...

Persistent link: https://www.econbiz.de/10009020634

How does the revelation of previous bid affect new bid?

Li, Yingzi; Gallardo, R. Karina; McCracken, Vicki; Yue, … - Agricultural and Applied Economics Association - AAEA - 2014

This study investigates the effect of the revelation of posted bids in second-price experimental auctions for apple quality attributes under the experimental design where information is added progressively across rounds. We find that the revelation of posted bids does not bias the following bids...

Persistent link: https://www.econbiz.de/10011068713

Heterogeneous Consumer Preferences for Nanotechnology and Genetic-Modification Technology in Food Products

Yue, Chengyan; Zhao, Shuoli; Kuzma, Jennifer - Agricultural and Applied Economics Association - AAEA - 2014

This study investigates heterogeneous consumer preferences for nano-food and genetic-modified (GM) food and the associated benefits using the results of choice experiments with 1117 U.S. consumers. We employ a mixed logit model and a latent class logit model to capture the heterogeneity in...

Persistent link: https://www.econbiz.de/10011068768

Consumer Willingness to Pay for Nano-packaged Food Products: Evidence from Eye-tracking Technology and Experimental Auctions

Katare, Bhagyashree; Yue, Chengyan; Hurley, Terrance M. - Agricultural and Applied Economics Association - AAEA - 2013

Using eye-tracking technology and experimental auctions, this paper evaluates the impact of information from various sources on consumers’ real willingness to pay (WTP) for nano-packaged food products with varying shelf-lives. Information about the risks and benefits of nanotechnology in food...

Persistent link: https://www.econbiz.de/10010916355

Returns, Lags, and Complementarities in Brand and Generic Advertising: The Demand for Peanut Butter

Kaneko, Naoya; Fletcher, Stanley M. - Agricultural and Applied Economics Association - AAEA - 2007

This paper estimates the impact of generic and brand advertising on the demand for peanut butter in the U.S. An error correction model is estimated with quarterly data from 1985 to 2004 to study both the short- and long-run adjustments. The results indicate that brand advertising has a...

Persistent link: https://www.econbiz.de/10005522232

Do Native and Invasive Labels Affect Consumer Willingness to Pay for Plants? Evidence from Experimental Auctions

Yue, Chengyan; Hurley, Terrance M.; Anderson, Neil O. - Agricultural and Applied Economics Association - AAEA - 2009

The ultimate objective of commercial horticultural activities is to satisfy the needs of the final consumer. Consumer demand for novel plants drives the ornamental plant industry. Therefore, dispersal of native and invasive horticultural plants can be understood by considering the...

Persistent link: https://www.econbiz.de/10005000508

Contract Marketing after the 2002 Farm Act: The Case of Peanuts

Revoredo-Giha, Cesar; Nadolnyak, Denis A.; Fletcher, … - Agricultural and Applied Economics Association - AAEA - 2005

The elimination of the marketing quota system that regulated the peanut market since the 1930s has been accompanied by … the emergence of marketing contracts between farmers and peanut buyers (mainly peanut shellers). Two types of contracts … the main role of the contracts is to replace the marketing structure existing prior the 2002 Farm Act, where peanut …

Persistent link: https://www.econbiz.de/10005803363

The Effect of Wal-Mart Supercenters on Grocery Prices in New England

Volpe III, Richard J.; Lavoie, Nathalie - Agricultural and Applied Economics Association - AAEA - 2005

This study analyzes the effect of the presence of Wal-Mart Supercenters on the prices at conventional supermarkets in Massachusetts, Connecticut, and Rhode Island. Using price indexes constructed from primary price data on a basket of 54 goods and holding several demographics and market...

Persistent link: https://www.econbiz.de/10005803400

FINDINGS OF PRICING-TO-MARKET: MARKET SEGMENTATION OR PRODUCT DIFFERENTIATION?

Lavoie, Nathalie; Liu, Qihong - Agricultural and Applied Economics Association - AAEA - 2004

Pricing to market (PTM) has been examined extensively in the recent trade literature using Knetter's (1989) model. The technique is typically applied using export unit values that aggregate differentiated products. We examine the potential bias in PTM results when using export unit values using...

Persistent link: https://www.econbiz.de/10005500413